Service Spotlight: Social Media Management

Managing social media effectively can feel like a full-time job, but M&R Marketing offers a seamless solution. Their expert team handles everything from content creation and engagement strategies to analytics and reputation management, ensuring a consistent and impactful online presence. With tailored management packages, businesses of all sizes can benefit from dedicated digital strategists, custom content calendars, and data-driven insights.

You know that social media is an incredible engagement and audience-building tool. You know that inviting robust and positive interactions with your audience on social media can boost your brand, reputation, and sales. You know that social media is the primary source of information for many of your most valuable demographics.

But who has the time for it? Between coming up with engaging new content, taking photos to boost your posts’ appeal, and managing the comments and reviews that come in, managing even a small business’s social media presences can feel like a full-time job.

We feel your pain, but the remedy is closer than you think. When you partner with M&R Marketing, we can take over the day-to-day work necessary to build and maintain a solid social media presence and connect to your audiences with fresh, engaging content.

How M&R Makes Social Media Magic

The journey to a high-performing social media presence starts with a phone call. When you call M&R Marketing, you’ll speak to a member of our Sales team, who will begin the process of learning about your company and your goals.

Deep Discovery Helps Us Know Your Business

Over the next few weeks, our team will connect with you and your team to perform a deep dive into your business. We’ll learn about your products and services, what makes you love the work you do, and help you identify the unique value propositions that make your company stand out. We’ll learn your goals and what you want your social media platforms to do for your business.

A Detailed Strategy Keeps Your Efforts on Track

From there, we’ll get to work building out a complete social media strategy for your business. Your account will be assigned a dedicated Digital Strategist, a specially trained digital marketing expert who will handle your social media management with skill and insight. Your strategy will be presented to you by your Sales and Digital team members, and once it’s approved, we’ll get to work.

Social Media Management Packages for Any Company

Not every business has the same social media needs. The small mom-and-pop restaurant at the corner of a busy downtown intersection will need a vastly different social media presence than the large-scale manufacturer of aircraft components. Recognizing that, M&R has developed a selection of four social media management packages, allowing us to offer you a package that fits your specific needs:

What to Expect From M&R’s Social Media Management

Improved Brand Recognition

It’s a longstanding rule of thumb in marketing: people need about seven encounters with your brand before they remember it and associate it with your business. In today’s hyper-crowded market, that number may be even higher. Building brand recognition is the crucial first step towards engaging with an audience.

When your social media accounts are being regularly updated with fresh and interesting content, your posts, reels, and photos get more attention. More attention from an audience means more attention from Facebook, Instagram, and other platforms – which means their algorithms will put your content in front of even more users.

It’s a self-reinforcing feedback loop that continually builds your brand visibility and recognition: the more traction you gain on social media, the more visibility you gain on social media, and so on.

Improved Audience Engagement

Effective social media presences have two main things in common: they’re not boring and they’re not ignored. After all, nobody engages with boring content (usually, not even the creator is totally engaged with it), and nobody engages with a business that won’t engage with them.

Choosing a social media management package from M&R means that your social platforms will get frequent updates. Your digital strategist will make regular visits to your business to:

• Talk with your team to get ideas for upcoming posts
• Take photos and videos for use in posts and reels
• Find unique opportunities for special posts that can drive significant engagement

When your digital strategist is onsite, they’ll be looking not only for stories about your business but also for stories about your team. “Behind the scenes” posts about the people who make your business tick are always great for humanizing your company and are usually top performers when it comes to grabbing an audience’s attention.

Crystal Clear Reporting

We promise a lot from our social media management services, and you’ll never have to guess whether we’ve delivered. Your social media package will include detailed monthly and quarterly reporting that clearly shows the impact our efforts are having on your business.

Detailed reporting allows you to make data-driven decisions about your social media management and marketing and gives us direction for shaping your social strategy going forward. If we see that posts of a particular type are performing well for you, we can push more of that type of content towards your audience. If something isn’t working well, we’re ready to pivot to a new idea.

Exceptional Results for a Growing Local Business

How M&R Built a New Social Presence for Previews Interiors & Antiques

Macon-based interior designer Sally Draughon has more than 35 years of experience designing spaces for clients. Her company, Previews Interiors & Antiques, offers interior design services and sells new and vintage homewares and furnishings. The company’s ecommerce site features fine tableware, including china, flatware, crystal, and other exquisite products, as well as a robust wedding registry feature.

Previews partnered with M&R for the development of their new ecommerce site in 2023 and approached us again in 2024 with a desire to get more out of their social media presence. The company was using social media, and some of its content was gaining some traction, but there wasn’t enough consistency to make the business as visible as it could be.

Our strategy involved boosting the company’s content through paid advertising and offering monthly site visits. Their digital strategist began capturing photos and videos at their Macon location and began a more intentional, regular schedule for posting content.

In just one quarter, Previews’ social media pages saw:

Ready to Take Your Audience Engagement to the Next Level? Give M&R Marketing a Call and Get Started Today: 478-621-4491

Properly managed social media presences can be absolute prime movers for engagement, but beware of the trolls and other traps. When you’re ready to see your social media accounts really working to grow your business, give M&R Marketing a call. Our dedicated and creative team is standing ready to make your socials a significant part of your marketing mix.

Detailed Marketing Deets

Want some profound insight into all things marketing? Check out our Definitive Guide Series for detailed information, tips, and advice regarding:

• Branding
• Business Listings Management
• Commercial Photography
• Email Marketing
• Ecommerce
• Geofencing & Location-Based Marketing
• Local SEO
• Marketing Plan
• Search Engine Marketing
• Social Media Management
• Traditional Advertising
• Video Marketing
• Website Design