Marketing strategy development service helps businesses achieve their goals through customized, strategic marketing plans tailored specifically to their needs. M&R Marketing’s process begins with a detailed discovery phase to understand the company’s goals, audience, products, and services. That’s followed by the creation of a personalized strategy and thorough client collaboration during strategy presentation and refinement. After approval, M&R’s expert team handles full strategy execution across branding, websites, digital marketing, traditional advertising, and more. Ongoing evaluation ensures continuous improvement, ensuring marketing plans remain effective, adaptable, and optimized for sustainable business growth.
Whenever you have a goal, the best way to achieve it is to create a well-thought-out plan. But more than creating a plan, success requires sticking to the plan and tracking progress along the way, making sure you’re moving in the right direction toward the goal. And all of that requires strategy.
It may sound a little dramatic, but it’s absolutely true: the strategies you use can make or break your marketing plan. The right strategies can lead to business growth and a stronger position in your market. On the other hand, the wrong ones can result in wasted time, money, and effort that yield less-than-desirable results.
The quality, optimization, and success of your marketing plan hinge on the strength of the strategies you use to create it.
How can you make sure your marketing strategies are meeting your business’s needs and leading to success? By partnering with the marketing pros at M&R—the folks who eat, sleep, and breathe marketing strategy development that benefit our clients.
What Is a Marketing Strategy?
A marketing strategy is any type of strategy designed to satisfy a greater business goal that requires a marketing solution to accomplish it.
For example, if your business’s goal is to increase sales by 10% within the next six months, your strategy may be to target specific audiences in digital spaces. The tactics to accomplish this strategy could include executing a focused, six-month digital ad campaign on all social media platforms and search engines.
Strategy development is wide-ranging and highly customized to each business’s overall marketing and business goals.
Just a few examples of marketing strategies include:
- Capturing new audiences with branding updates
- Targeting high-value users in a digital ads campaign
- Increasing brand recognition in a new service area with billboard ads
- Increasing organic website traffic with SEO and SEM strategies
- Turning more leads on social media into paying customers through social ads and management
Why Your Business Needs a Custom Marketing Strategy From M&R
When you turn to M&R Marketing for strategy development, we don’t just spit out a list of options that may or may not work for your business. We dive in deep to discover who your business is, what it does, what your goals are, and what custom solutions it needs to achieve those goals and then some.
When you contact us, you’re paired with a knowledgeable member of our sales team who will start the discovery portion immediately.
Step 1. Detailed Discovery and Analysis
When you reach out to us for the first time to talk about your marketing strategy, we kick things off with a detailed discovery meeting. It’s crucial for us to have a solid understanding of your business, your products, your services, your audience, and everything beyond and in between. That way, we’re able to offer strategy recommendations and suggestions that fit your exact needs instead of cookie-cutter solutions that may or may not work for you.
Step 2. Customized Strategy Creation
After our discovery, we will put our thinking caps on to design a customized marketing plan and strategy for your goals. Whether you want to reach a new audience, capture more leads in a particular area, improve your digital presence, send out a specific message to the audience members who need to hear it, or anything else, we will propose marketing strategies and tactics that will target each and every goal you have.
Step 3. Strategy Presentation and Review
When it’s ready, we will present the marketing strategy to you and other business decision makers. During the presentation meeting, you’ll have the opportunity to ask questions, state opinions, and engage in a healthy dialogue regarding our findings, focus, and suggestions. We’ll continue collaborating until your strategy is perfectly optimized and in line with the vision you have for your plan and your business.
Step 4. Implementation and Execution
Strategy approval quickly launches the execution phase. This is when our production team gets involved in handling all the details of creating and executing the strategies featured in your marketing plan. Are you getting a new website? Our copywriters, designers, and web developers will get to work. Are you updating your branding? You can count on your project manager and graphic designer to walk you through every step of the process. Are you running digital ads or social media management? You’ll be paired with a digital strategist who knows the ins and outs of strengthening your online presence on any platform.
You don’t have to lift many fingers during the execution phase, but you won’t be left out of the process, either. We may take on the work, but we keep you involved in the details and decisions to ensure we’re all rowing the boat in the same, optimized direction.
Step 5. Ongoing Evaluation and Optimization
While it’s essential to have marketing strategies in place to strengthen your position and grow your business, evaluating strategy performance is equally essential to ensure the plan is working. Your marketing plan should never be thought of as an uneditable, untouchable document. It should be fluid, with room to pivot, adjust, or expand if ever or whenever the evidence calls for it. We track the performance of each strategy and check to make sure milestones, benchmarks, and goals are being met. If they aren’t, we’ll have a conversation with you about steps to further improve performances and push your plan in a better, more optimized direction.
What Can a Marketing Strategy Look Like for My Business?
There is so much possibility when it comes to a marketing strategy for your business. From tactics like digital advertising to reach more audiences online to more traditional marketing to push your brand out to the communities you serve, your plan should incorporate a healthy marketing mix designed entirely around your needs and the goals you want your business to achieve.
Marketing strategies your marketing plan can feature include, but are not limited to:
Branding
Branding services give a look and a voice to your company, helping customers and broader audiences identify your company and helping your company stand out from the competition.
- Logo design
- Logo redesign
- Anniversary logo creation
- Brand design
- Mission and vision statement creation
- Core values creation
- Brand voice creation
Website Design
Your website should satisfy several strategies, especially the strategy of effectively telling and showing audiences who you are and what you can do for them. Your website is (or should be) your biggest digital footprint, and can take the form of a:
- Informational site
- Portfolio site
- Ecommerce site
- Directory site
- Membership site
- Multi-site
SEO
SEO, or search engine optimization, works to benefit the strategy of presenting your business to the right users organically in search engines like Google or Bing. When people conduct searches looking for solutions that your company offers, SEO services optimize your web content so that you can try showing up high on page one.
- Website audits
- Blog article development and management
- Keyword research and optimization
- Content optimization
- Technical SEO optimization
- Local SEO optimization
Digital
Digital marketing tactics are highly effective at increasing brand awareness, sharing effective messaging, increasing audience engagement, lead conversions, and other business-boosting strategies.
- Search engine marketing
- Geofencing
- Social media advertising
- Social media management
- Email marketing
- Business listings management
Photo and Video
With quality photo and video, you can visually tell the story of your business and spread your messages to customers and audiences.
- Headshots
- Lifestyle photos
- Architectural photos
- Product photos
- Event photos
- Aerial photos
- Commercial videos
- Explainer videos
- Testimonial videos
- Company overviews
- Reels and social videos
Traditional Advertising
Traditional advertising, or any advertising that does not take place in the digital sphere, is still highly effective when it comes to brand awareness, brand recognition, message spreading, audience growth, lead generation, and business growth.
- Billboards and signage
- TV commercials
- Radio advertising
- Print ads
- Print pieces
How Do I Get Started on Effective Marketing Strategy Development with M&R?
Getting the ball rolling on a new marketing strategy from M&R is as easy as calling 478-621-4491 or emailing hey@mandr-group.com! You’ll be connected with a knowledgeable business management developer dedicated to learning about your business and putting in all the work to help develop the strategies that can help your business grow.
Start Marketing Strategy Development With M&R Today: 478-621-4491
It’s your business and your goals—let the marketing pros at M&R create and execute effective, customized marketing solutions specifically designed to match your vision and satisfy your plan.
Are you ready to initiate the strategies that will drive your business forward? Call 478-621-4491 to speak with one of our business development managers today!
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