According to new data published in 2024, the average person spends about six and a half hours each day using internet-connected devices. If you assume that most people spend about eight hours out of each 24 asleep, that means we are all spending about 40% of our waking lives online. Remember, that’s an average – about half of us are spending even more time than that online.
So, if you’re wondering where your business’s potential customers are, we can tell you with a pretty high level of confidence that most of them are online about 40% of the time.
What are they doing? Well, at any given moment, they’re communicating for business or personal reasons, watching video content, reading news or entertainment sites, playing games online, or shopping. And while they’re doing all these things, they can also be moving down the funnel for your business, making their way from “casual browser” to “repeat customer.”
As your full-service partner in growth, M&R Marketing is ready to help you leverage digital advertising platforms – including search engine marketing (SEM), email marketing, and social media marketing (SMM). As part of your overall marketing mix, your business’s digital advertising can be a phenomenal tool to help your business grow!
Why Choose Digital Advertising?
The power of digital advertising comes from a few places:
Digital Advertising Is Targeted and Efficient
Digital ads have the distinct advantage of being highly targeted. They allow you to push a specific message to audience members who most need the products/services you sell. A pay-per-click model means that you’re only paying for ads when they actually help move one of your leads further down your sales funnel.
Digital Advertising Is Engaging
The TV, radio, magazine, newspaper, and other traditional ads that used to dominate the scene are strictly one-way. By mixing social media marketing into your overall marketing mix, you can use your marketing pieces as starting points for conversations with your audience—and conversations lead to conversions.
Digital Advertising Is Measurable and Flexible
By partnering with a team of digital marketing experts, you can ensure that your digital ads are monitored and assessed continually. If we see that something’s working well, we can “turn up the volume” on that piece to maximize its impact. If something is underperforming, we’re ready to re-evaluate and make the pivots needed to get the needle moving for your business.
How M&R Makes Digital Advertising Magic
You’ll see in articles and in ads for digital platforms that “digital marketing is easy.” That may be true – just about anyone can make an image on Canva and push it out through Google Ads. However, effective digital marketing is anything but simple.
Between the necessary market and audience research, identifying the right platforms and the messaging that makes sense for each, and then managing the day-to-day evaluation and assessment to ensure that your campaigns remain current and compelling, managing even one digital campaign is a big lift.
That’s where our team of digital marketing experts comes into play. Our proven process ensures that your M&R digital advertising campaigns do the job of delivering new and repeat customers for your business.
Digital Advertising Step One: Discovery
Before we can market your business, we have to understand your business. What do you do? Why do you do it? What makes your business unique? What audiences do you serve? Where do you want to be in five years?
That’s just a tiny sample of the questions we’ll seek answers to as we go through an in-depth discovery process. We’ll learn your mission, vision, values, voice, and more so that we can best communicate your unique value propositions to your audiences.
Digital Advertising Step Two: Strategy
The absolute best way to run an ineffective digital advertising campaign is to wing it. Every campaign has to be built around a thorough, intentional, and flexible strategy that actually strives to meet your company’s goals.
Our team will take the details from the discovery phase and develop a complete strategy for your campaign(s):
- What are your business’s goals?
- Who are your target audiences?
- Which platforms can reach those audiences?
- What types of content resonate with those audiences?
- What messaging do your campaigns need to be effective?
Only when you’ve approved this detailed strategy and we know that our vision is aligned with your goals do we get to the business of building your campaigns.
Digital Advertising Step Three: Cascading
Once your strategy is finalized, we’ll get busy cascading the project’s goals and strategy to our team. We do 100% of our creative work in-house, so your project lead will spend time working with every department in our shop to make sure that your campaign comes together smoothly.
With everyone, from the copywriter who writes the ad copy to the digital strategists who manage your ad spends, all under the same roof, we’re in constant contact with one another, shepherding your project through our workflows. Our time-tested meeting rhythms and built-in checks help keep projects moving.
Digital Advertising Step Four: Creating
Now, it’s time for the fun stuff. When all of the production team members who’ll be working on your campaign have a detailed understanding of what your campaign needs to achieve and how it needs to get there, they’ll get to work building the actual content that will populate your search and display ads, marketing emails, and paid social media posts.
Every person who touches your project is an expert in their specific area:
- Digital Strategists: These digital gurus develop your digital ad strategy and work with our Copy and Design departments to ensure that your campaigns remain consistent and on target. They also specialize in evaluating and assessing your ad performance so that we can always offer the best guidance on the next steps and manage your ad spend so that your ads are operating at maximum cost efficiency.
- Copywriters and Designers: These talented creatives assist the Digital team in crafting compelling written content and eye-catching designs. With several decades of combined experience in their respective fields, our Copy and Design teams are experts in finding the right tone, voice, look, and feel for your ad campaigns.
- Developers: If technical issues arise with your ads or their analytics, our in-house development team has the acumen they need to identify and repair issues before they can impact your bottom line.
Digital Advertising Step Five: Evaluating and Reporting
An incredible benefit of digital advertising is the powerful analytics that almost every digital platform offers. When you partner with M&R, you get access to automated monthly reporting and a dashboard. In addition, your digital team member will provide you with quarterly reports on your ad performance, breaking down the data so you can best understand how your ads are working for you.
If our experts see that something isn’t working as effectively as it could, we evaluate and determine what steps we can take to get things back on track. If that means rethinking part or all of your campaign, we’ll do it—we’re 100% invested in helping your business grow.
Integrated Digital Advertising Campaigns That Are Truly Integrated
The best digital ad campaigns work together with your social media strategy, traditional advertising, website, and more to create an unstoppable marketing mix. When you partner with a full-service marketing agency such as M&R, you can be confident that your digital ad campaigns are completely integrated into an overall marketing strategy that brings you closer to your business goals.
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