Your brand voice is the embodiment of your company’s purpose, values, and more. A brand voice is the expression of a business’ personality. Your brand voice needs to communicate with your current and potential customers accurately. Let’s dive deeper into understanding your company’s brand voice and why consistency is key:
Understanding Your Brand Voice
Every day, your company communicates with your target audience. That communication is much more than the message itself, but the personality and emotions within your message.
Personality within a message makes people feel a certain way and communicates to your target audience what your company is all about. Your brand voice is woven into your word choice, displayed images, language, and everything in between.
When used properly (and consistently), your brand voice can reinforce a customer’s loyalty to your brand, strengthen the company/customer relationship, and boost sales.
Did you know?
- “On average, it takes 5 to 7 impressions for people to remember your brand,” according to Pam Moore.
- “59% of shoppers prefer to buy new products from the brands they trust,” according to Invesp.
- “77% of marketers feel branding is a crucial factor in future growth,” according to Circle Research.
Why Consistency is Key
People are creatures of habit. Your target audience is no different! Your customers are searching for a product, service, or company that will meet their needs and provide the best return on investment. What does that have to do with consistency?
Everything.
When your company’s brand voice is unchanging, your customers will feel safe with you. When your brand voice is inconsistent, it creates feelings of uncertainty within your target audience. They won’t know what you’re all about or if your products/services can be trusted. Take a look at a few eye-opening statistics about branding and consistency:
- “During the holiday season, 44% of US consumers give gifts purchased from brands they are loyal to,” according to Kettle Fire.
- “43% of customers spend more money on brands they are loyal to,” according to Fundera.
Developing and implementing your brand voice is no small feat, but it’s not a task to rush through. There is a lot of information you need to know about a brand voice. So, stay tuned for more blog articles in this series:
- Part 2: Laying the Foundation for Your Brand Voice
- Part 3: How to Bring Your Brand Voice to Life
- Part 4: How to Enforce Consistency Across Multiple Platforms
How M&R Marketing Can Help
Our team of copywriters, account managers, graphic designers, and web developers are passionate about helping your business thrive! From creating your logo to strengthening your brand via social media, we want to be your partner for success. Are you ready to get started? Shoot us an email at hey@mandr-group.com!