With an exponential increase of Internet users in the past decade, it’s no surprise that businesses are flocking to the online world to achieve advertisement success. Without a doubt, more people are being reached and information is spreading in viral ways. Fortunately, there are countless digital media outlets you can use to advertise!
Discover the different types of digital media advertising platforms you can use to promote your event:
Social Media
With over one billion Facebook users alone, social media has provided a fresh avenue for businesses to expand its reach and products. There are several ways to reach your target audience – Facebook ads and boosted posts are two of the main channels. With every ad and boosted post, you can choose who you want your post to reach based on age, gender, location, interests, and more. With this detail-oriented way of advertising, you can rest assured knowing that your posts are reaching your target audience.
Website
Many people inaccurately believe that once a company’s website is created, there is nothing left to do concerning the website. However, you can put your website to work for you! Use your website to spread the news about your upcoming event. This can be done by adding updated content to homepage slider graphics, blog posts, product pages, and much more. Additionally, a temporary page can be created to direct people to register for your event via your website!
eNewsletter
This cost-effective platform is incredibly useful when promoting an event because it shows credibility and professionalism. It also demands attention and action (in a good way). When an eNewsletter arrives in your customers’ inbox, it sends them a notification. The eNewsletter, complete with a catchy subject line, beckons the reader to open it. In the eNewsletter, your event’s information is laid out in an aesthetically-pleasing format, which is easy to read and understand. An eNewsletter isn’t only great for promoting events. It also increases traffic to your website, helps you gain more social media followers, and much more.
4 Benefits of Digital Media Advertising
To successfully promote your event, it’s imperative that digital media advertising is accurately and expertly placed. Once your advertisement is online, it has the ability to:
- Target a Younger Audience – Most teens and young adults aren’t reading newspapers or business magazines to gain information. Their number one information source is the Internet, specifically social media.
- Go Viral – If you publish a unique video or post about your event, more people will share it. Every time someone shares your post, the farther reach it has.
- Give You Feedback – Decades ago, a business would have to wait weeks to determine if an ad was a success or failure. Fortunately, with digital media advertisements, you can see data and insights relating to your campaign instantaneously.
- Put Money Back in Your Pocket – Television or radio commercials can cost hundreds of dollars for a 30-second slot. Fortunately, there is a more cost-effective way to reach people. For example, with Facebook ads, you pay via its cost per click set up.
How the M&R Team Can Help
Without a doubt, we believe that combining digital and print media advertising will successfully promote your event. When used together, your target area and audience is completely saturated with information you want them to have – leaving no stone unturned, so to speak.
The M&R team will gladly do the work for you! Allow us to research, analyze, and create unique advertisements that will contribute to the success of your event. Shoot us an email at hey@mandr-group.com to get started. We look forward to working with you!