Middle Georgia State University

The Middle Georgia State University of today is the result of a 2012 merger, bringing together Middle Georgia College in Cochran, GA, (founded in 1884) and Macon State College in Macon, GA (founded in 1968). This merger led to a new name, Middle Georgia State College, used until the institution gained university status in 2015 to become Middle Georgia State University.

In 2016, Middle Georgia State University engaged in a full rebrand to promote their new University status. As part of its rebranding effort, M&R Marketing was approached to design a new .edu website that followed the rebranding timeline and remained consistent with MGA’s newly established brand.

In 2021, MGA approached M&R again to help promote several of their undergraduate, graduate, and doctorate programs, including:

• Business Administration
• Information Technology
• Management and Sports Management
• Nursing

Their primary goal with the campaign was to increase the number of applications for each program.

2016

To best approach the .edu website in 2016, the M&R team started from the ground up with focus groups. We met with current and future students to get their feedback about the site’s current user experience and determine what could be improved for each. Based on responses from both user groups, our designers and developers worked closely with their in-house web development team to create designs and an HTML and CSS framework that their development team could place on top of their school’s CMS.

2021

To promote the various degree programs in 2021, we established specific Google Ads campaigns for all five programs. Each campaign ran for a two-month period and strategically focused on increasing applications to the Business Administration, IT, Management, Sports Management, and Nursing programs.

Between 2016 and 2021, our solutions included:

Middle Georgia State University boasts a robust, user-focused website that promotes educational programs, offers information, and provides resources to current and future students, as well as MGA alumni, faculty and staff, and relevant visitors.

Digital Marketing Performance

M&R ran Google Ads campaigns in the Fall of 2021, which included search and display ads for all five programs. We tracked conversions including form submissions requesting more information and clicks to the specific program pages on the main website.

Google Ads Overview

• 245K impressions
• 8K interactions
• 3% conversion rate (2.2% benchmark in the education sector)

All campaigns achieved above average performances, but there were some standouts:

IT Doctorate Campaign

Business Administration Campaign

Master’s in Management Campaign