Allied Business Systems

Under new leadership and approaching its 40th anniversary, ABS contacted M&R Marketing to rebrand the firm from the ground up. As a member of the financial software industry, ABS needed a brand that communicated its commitment to modern, cutting edge technology. The rebrand would help ABS leadership position the company for the next 40 years in an evolving industry.

M&R Marketing reimagined ABS’ messaging, logo, website, and print materials. Our marketers created and implemented a comprehensive marketing plan to help ABS succeed.

Our solutions included:

Since partnering with ABS, the company has increased software installs by 7,600% year over year and increased staffing to sustain growth. By bringing in M&R Marketing as a trusted marketing partner, its team reallocated their focus internally while M&R focused on ABS’ external marketing efforts.

We contacted M&R Marketing to rebrand our company and create a new website that matched our high level of service and products. M&R designed our beautiful new logo and color palette, and created a stunning, user-friendly website incorporating our new branding. M&R’s designers even created an eye-catching new booth for tradeshows, drawing attention to our excellent services and allowed us to find new customers at a national conference. Working with the creative team has been wonderful, and we’ve seen proven results because of the new strategies implemented by M&R. The digital advertising strategy with social media, geofencing, and Google expanded our name recognition, allowing us to reach even more customers. I strongly recommend their services to any business interested in growing and expanding their customer-base.

– Miranda Price, Director, Business Development