Accordia Urgent Care & Family Practice
Accordia Urgent Care & Family Practice is an urgent and primary care facility in that first opened in 2014 in Vidalia, Georgia. Since opening, Accordia has remained dedicated to providing patients with quality care at an affordable price. Since 2014, Accordia has grown to now serve even more communities with additional practices in Dublin, Warner Robins, and Habersham.
Accordia Urgent Care & Family Practice is proud to deliver convenient, compassionate, and comprehensive healthcare to every patient. With short wait times, weekend availability, and a wide range of medical services, Accordia Urgent Care & Family Practice serves as a one-stop medical care facility for patients of all ages.
The Need
In 2018, Accordia Urgent Care & Family Practice reached out to M&R Marketing with the need for a dynamic website that could easily accommodate the practice’s growth. When the company approached us, there were three practice locations established in Vidalia, Warner Robins, and Dublin, with plans for more to come. The vision was to have a website that could be easily updated with new office location information and other changes reflecting the practice’s expansion.
The Solution
Website Creation and Web Hosting
Using SEO best practices, M&R wrote, designed, and developed a 14-page website for Accordia that is entirely flexible and scalable to match the practice and reflect its growth whenever necessary. Accordia now has four practice locations throughout the state of Georgia in Vidalia (Montgomery County), Warner Robins (Houston County), Dublin (Laurens County), and Demorest (Habersham County). Should the practice add more locations, provide new services, introduce new team members, or make any additional changes that require a web update, their website is designed to accommodate it all.
All Solutions:
- Google Ads
- Business Listings Management
- SEO
- Web Design
- Web Hosting
The Results
Website
Since the launch of their website in 2018, Accordia Urgent Care & Family Practice has added new locations, as well as relocated an office. Their website has allowed them to update their location page and contact page with the correct details site visitors need to receive in order to engage with the practice.
Additionally, the site offers patients the ability to pay their bills online, download patient forms, access important or helpful information, and more. It also serves employers with details about the practice’s occupational and employee-related health services.
Google Ads
Accordia’s Google Ads campaigns ran from 2018-2022, seeing impressive results. Results from their 2021 campaigns included:
- 686,035 impressions
- 13,734 clicks
- 12.33% clickthrough rate (CTR)
- This CTR on the search network is excellent, as the industry average for health and medical businesses is 3.27%.
- 1,796 total conversions
- 19.74% conversion rate
- This conversion rate for search network ads is excellent, as the industry average for health and medical businesses is 3.36%.
